What Is SEO?
Before jumping into the Basic SEO Tips For Beginners, lets know what SEO is actually. SEO or Search engine optimization is the process of ranking your webpage, website, blogs etc. on Google without paying any sponsorship money to Google of paying hefty amounts on Google ads. We can understand it with the help of an example. Imagine having a clothing brand which has enough potential to attract as many target audience it can and has the capacity to grow and become a big brand.
But here is one of the basic SEO tips for beginners: the catch here is that it is situated on the areas which is located on the county side and know knows about it. Only 1-2 customers visit the store in a day and they also have to travel and cycle through many stores to reach there. Now, the role of SEO here is to put that store in the heart of the city and in the center market where thousands of people will visit the store and there will be no need to travel or cycle through hundreds of stores to reach there.
Therefore, SEO is the path though which we can establish a good authority on Google and rank your webpages related to our business so that we generate more traffic. Now starting with the SEO tips for beginners:
#1 Follow The Right Steps: Best SEO Tips For Beginners
The most important and the initial step is to build a roadmap and plan on how you will rank your website on Google. It can only be done through following the right steps.
Research
It all starts with research. Searching for the right keywords and analyzing the required parameters like Keyword competition, Keyword density, volume, No. of backlink, LSI keywords (related keywords) etc. One should first start their SEO journey by choosing keywords which are easily ranked and then step by step move ahead. One of the most important SEO Tips For Beginners in research is searching for the right keyword by analyzing the various factors.
Complete Your Website
Your website is the base of SEO or any other operation on Google. First complete your website and make it attractive. Optimize all the pages through tools like rank math and get your business an identity which is your website. Not only bogs, include webpages and design it according to your business and requirements.
Choice Of Keywords
The choice of keywords is based on multiple factors like competition, search volume, backlinks etc. As this is about SEO Tips For beginners, it is really important to understand that for beginners at first, there is no need to target keywords which have very high competition. Start step by step with low competition keywords then take a step ahead and target medium competition keywords and then jump to the keywords which are highly competitive. It is easier to rank on keywords whose volume and competition is low.
The choice of LSIs or related tags and keywords should be based on the search volumes as well. The focus keyword which is the main keyword should have a keyword density between 1-2. This means the proportion of focus keyword should be 1-2% of the total words in the content.
2# Identify The Intents : Best SEO Tips For Beginners
Intent of the keyword refers to the main goal for which that keyword is selected. There are 3 types of Intents of keywords. Navigational, Informative and transactional. These are used for different types of businesses. Every business has a different niche and so have a different goal for search engine optimization.
Informative keywords: These keywords provide information to the user or educate them on a specific topic. For example: the keyword for this blog which you are reading is ” SEO tips for beginners” which is an informational keyword.
Navigational keywords: Navigational keywords refer to a specific keyword which redirects someone to a specific company or website. Foe example if you type “Apple” you will be navigated to the website of Apple company.
Transactional Keywords: These keywords are generally related to any product or service which ultimately leads to any transaction or payment. For example keywords like ” Buy laptop” is a type of transactional keyword whose end goal is to sale the product.
Choosing the intent related to your niche is important and one of the most SEO Tips For Beginners. For a service based company the focus keywords can be informational or navigational. For a product based business it is generally transactional.
#3 Stop Making These Common SEO Mistakes
Some common mistakes can be included in the SEO Tips For Beginners. Don’t make these common mistakes that every beginner make in the start of their SEO journey. These include:
Not focusing on the content:
Content matters the most. Never make this mistake of incorporating content copied and pasted form some site or generating content form AI. AI content is not at all liked by Google, even if it is rephrased. This is one of the SEO tips for beginners which no one talks about but is the most important thing to understand as a beginner.
Google may rank it initially but it will understand after sometime which may effect your Google authority and the crawler may not rank your other contents as well. AI tools such as ChatGPT crawls multiple websites on Google it self and gives a rephrase version of the content which us already present on Google.
Write for the users and not for the algorithm:
Give more focus on writing content for the users of Google and less on writing for the algorithm only. The quality of the content matters the most. It should help the people and the users coming to your website. It should be informative or educational or promotional. It should provide some value to the reader.
Not Choosing Quality Over Quantity:
Don’t focus on just publishing content. Maintaining consistency is important for SEO but only if you are producing quality content every time which is useful for the user and is providing a value to them. One of the SEO tips for beginners is that the mindset should be more close to quality and not quantity. Upgrading the existing content is also very important.
#4 The Right Keyword Research: SEO Tips For Beginners
Keyword research which is the initial step in SEO even before writing the content is the pathway to rank your blog on Google. Keyword research can be done through various tools. For example: some paid tools which provide detailed insights and reports on keywords, backlinks and overview of the domain are Semrush or Ahref. Where as the free tool is the Google keyword planner itself which gives the values of monthly search volume of the keywords, CPC( Cost per click) and related LSIs with their search volumes as well.
#5 Complete The List Of SEO necessaries and Optimize:
Optimize the content on the basis of multiple factors through WordPress tools like Rankmath. The list of some of the optimizations are mentioned below with some SEO Tips For Beginners:
- Keyword density: focus keyword should appear 1-2% times of the total words.
- Content length: More than 1500 words
- Meta tittle and Meta description: Meta tittle should be between 52-62 characters and Meta description should be between 135-160 characters. They include a number and a power word like Top, Best, Leading etc. It should also include a proper CTA. This is one of the main SEO Tips For Beginners.
- URL or permalink: URL should be short and optimized with keywords
- Featured Image: cover image related to the content
- Alt text on every image: Use focus keyword as alt text on every image
- Do follow external link: One Dofollow external link is compulsory according to the Google’s algorithm.
- Internal link: Internal linking is to be done on related topics.
- Rich media : Images and videos should be used
- Chunked content: Content should be in short paragraphs and should be scannable.
- Keyword proximity: The words in the focus keyword should be close
- Keyword Prominence: Keyword should appear in the first 10% of the content.
- These are some of the points and SEO Tips For Beginners that should be taken care of at the basic level for performing on page SEO.
#6 Content Matters: SEO Tips For Beginners
The core of SEO is the content which you are providing to Google and its users. The content should be of high quality and informative. Optimizing the content is a second aspect where some parameters need to be taken care of like Keyword density, Meta tittle, Meta description, URL, Keyword proximity, Length of the content etc.
As an experienced SEO expert I can rank my content on Google even without the help of backlinks and only on the basis of content. This is the power of quality content. Content which you are providing should be useful for the user. Never give the content which is already available on Google.
#7 Off Page And Technical SEO
One of the SEO tips for beginners is focusing on technical SEO equally. Off page SEO and Technical SEO are the types of search engine optimization which is done apart form the content writing and optimizing it. Off Page SEO is the one which is concerned with building backlinks and technical SEO is concerned with taking care of the basic parameters of any website related to its security, codes etc.
It includes fixing errors like 404, 503 etc., fixing canonical issues, fixing website safety and ensuring that the website is secure and has “https” instead of “http” in the URL. It is also concerned with updating the website speed, clearing the cache and making it user friendly.
#8 What Is Link Building: SEO Tips For Beginners
Google needs referral from other websites to rank your website. But here is the question that how do we build referral links so that the crawler can recognize our website. However now a days content is prioritized over link building.
Here are some SEO Tips For Beginners in building quality links. This is done through providing the URL of your website or content to other sites on your own. This will make the crawler think that the other websites of domains are referring to your page. It can be done through many ways like:
- Article submission: there are many sites on which we can publish our blogs or articles and add a link in between. The best way is to add the link to the focus keyword text. This will help the crawler to know that it has to rank that URL on this keyword.
- Profile creation: Many websites offer profile creation and post creation facilities through which we can publish the URL of the content or webpage that we need to rank.
- Image submission: Image submission sites can be used as a backlink generator as we can attach the link in the description on the image that we are uploading there.
- PDF submission: It is not a very good way to build backlinks but can be used as channel to provide links as a bonus.
- Guest Posting: It is way to post your blogs on the sites which offer the facility of posting as a third party author. The articles submitted are first reviewed by the website owners and then published. Mostly guest posting sites are paid.
#9 How To Build Quality Backlinks:
Here is are some of the SEO Tips For Beginners in link building. Quality of backlinks depends upon various factors. First let us understand the factors to be kept in mind while building backlinks.
First one is that it is better if you put the URL of the page on the focus keyword text. For example the focus keyword of a blog is say ” AI in digital marketing” then the URL of the website or the page will be linked on this text only. Some sites may not allow it, but is it always better to find the ones on which this can be done.
Second one is that you should focus on finding new websites regularly rather than only providing backlinks on the sites that are already used for doing so and contains the link of your website. This will increase the number of different domains which are referring to your content. It leads to increase in the authority and content reliability.
The third one comes, that the websites that we are choosing should not be spam. Websites with spam score more than 17% should be eliminated initially only. If we publish our link on the websites with high spam scores, the spam score of our website will also increase. These SEO Tips For Beginners are not listed anywhere but comes with experience.
Try finding websites with high domain and page authority. This can be difficult but at least find sites with domain authority more than 40. Da ,PA and spam score can the checked through any DA PA checker on Google.
#10 Connect to Required Tools Offered By Google: SEO Tips For Beginners
For taking the follow up actions on your SEO, connect to various free tools offered by Google. For example Google analytics and Google Search Console. These two tools will help to form regular reports on the basis of active users, monthly visits, volume of traffic, performance of the SEO etc. Google search console helps to know if the page is indexed that means crawled by the crawler or not and also helps to maintain the site’s performance and form reports.
Conclusion: SEO Tips For Beginners
SEO is the process of bringing a website or web page on the first page of Google and ranking it on The Google search engine. The strategies include following the right steps choice of keywords identifying the intent and completing the list of SEO necessary and optimizing the content. Keyword research can be done through tools like Semrush or Aherf.
All of this matters but what matters the most is the content. If the content is AI generated or copied from somewhere then Google will not rank it. There are some other ways where AI in digital marketing or SEO can be used but not in writing content. It should provide some value to the reader. Ranking involves link building technical SEO content writing and optimizing the on page content.
Case Studies: SEO Tips For Beginners
I as a digital marketer ranked my agency’s client- AmazeBNB and my agency page on the first page of google by following these tips of SEO and consistently upgrading my content. I focused on content that helped my users and made it easier for them to read and interpret it. These SEO strategies are implied and tested many times and is a secret sauce.
