#1 A Visionary Future Of Marketing
Why is it important for marketing to be digitalized?
Marketing is all about promotions and generating sales, leads or building a customer base. The visionary future of promotions lies in the digital world. We should know that more than 5.6 billion of people on the globe are present on the internet. When all the aspects and industries in the world are growing digitally then why not marketing?
We know that as a person, nowadays digital invisibility is not affordable. We need to realize that likewise our businesses will also become obsolete if not visible digitally. Even if the business is very trendy or in a fast moving industry, if it is not available on the platforms which have the most traffic in the world, then it will become very difficult and the marketing success will not be achieved.
Digital advertising is the most relevant trend in todays world because an aspect and department that every business in todays world either it is manufacturing , service or any other sector need is marketing. And it can be digitalized with professionalism. it is something that is needed in every industry be it education, health, IT, Law, Consultancy, entertainment or any other industry in the world.
Marketing Strategies With A Big Online Touch
Digital promotions is something that every industry needs because marketing is all about identifying the people we need to deliver the product or services , understanding the needs and wants of the customers and then providing best solutions for the same. When the whole target audience is present on the internet then why we shouldn’t market our products there?
By this not only we will be able to understand our customers better through social media and technological trends but also we will be able to customize our services based on the requirements of our target customers and that too making it very easily available to the customer through digital means.
Now a days we can reach masses and break geographical barriers very easily through the internet. We cannot expect our global target consumer who is sitting in another part of the world to reach us. We will need to reach them through a common channel that is the internet.
Global Reach And World Wide Recognition
Global reach is aim of almost every business owner. Every business owner wants to upscale their businesses to next level globally and world wide. The only way through which this can be possible is through digitalized means only. We need to build up good and trendy marketing strategies digitally through different tools of online promotions.
Online promotions is just not a world nowadays. It has become a seprate department in itself. There are so many tools and optimizations that big companies have a big team of people for just online promotions and marketing. It has become a big subject in itself which has given so many job opportunities to many digital marketers.
Trends In Digital Marketing
It is an ongoing very fast moving and vibrant trend. It will be in trend in the coming future as well because the future lies in technology and internet. And it is one thing that will be needed by business owners never endingly. Therefore digital promotions is something that will be in trend in future.
We need to first understand that how can we market ourselves and our businesses on the internet. All the marketing mix functions can be performed on the internet. Lets first understand that how is this possible.
after a few years maybe the trends can change, but the concept will never become outdated because the whole concept is related to technology, internet and artificial intelligence.
Marketing Mix
This mix is a combination of tools and techniques. Many authors have given the 4P’s, 7P’s and even the 14P’s of this mix. let us try to understand that how these can be done through online sources because in today’s world, there is nothing that cannot be done without internet.
The mix is the combination of marketing functions. We will try to understand the importance of it in terms of online presence. It is a concept where step by step procedures are followed and carried out through proper strategies.
It starts before the selling of main product or service and carries out after the product or service is delivered. We need to understand the requirements and need of the target customers before making the product and we need to provide after sales service after the product or service is sold.
It means we need to be in touch with the clients and customers afterwards also to build a customer base.
4P’s of Online marketing
Promotion
The first and one of the main points is promotions. It is not like you cannot provide personal services and personal touch to the customers through online consultations with your products and services.
Promotions can be done through Online sources and techniques like SEO, social media promotions, Online ads, E-commerce, Affiliate marketing, promotion on Email etc. If we explain in simple language about all these then:
SEO
SEO which means search engine optimization which is a tool and skill which enables the business to rank the business on search engines like Google. It is a way of organically ranking which means ranking your business without spending money on google or sponsorships. It is done by skilled professionals.
Social Media Marketing
It is a way of promoting products on social media and sharing your business with more than 5 billion people who are present on social media platforms like Facebook, Instagram or Linkdin. It is not only about posting, it is about optimizing your social media professionally and maintaining consistency. It is concerned with Ads like Google Ads, Meta ads etc.
E-commerce
E-commerce is a platform for selling your products online weather being a retailer like Amazon or Flipkart or selling your own manufactured products. It is a business model which does not have a first mover advantage but it can be still up scaled because of the ongoing big demand for E-commerce products and will be always relevant in the future.
Affiliate Marketing
It is a commission based model of digital marketing model where we can earn commission through promoting products online being a third party intermediary.
and many more tools. If you want to learn in detail visit Types of digital marketing.
Public relations
Managing public relation through the internet is very important. Internet is a very powerful tool for image building and public relations. Media houses, government, stakeholders, investors and any other people interested in our business are present online.
Internet is a place where public image can be build and destroyed significantly. It can be improved through displaying your social works, writing content on social topics and providing information about the same on social media.
Marketing of public relations can be done through running online or social media campaigns or providing case studies of the corporate social responsibilities or the vision of the business in form of providing content to the search engines and optimizing it through SEO.
Place
Place mix before internet contained many aspects related to supply chain and deciding the transportation and storage facilities for your products. These hinderances can be removed through digital marketing as we can look for these facilities very easily on the internet and compare every aspect.
If you are in a supply chain business then also it is a very good opportunity because people and business will be able to find your business all over the country and worldwide online possible through online marketing startegies
Price
Price is a factor determining the industry standards. It includes costs of production and the initial cost incurred for providing services. The cost can be minimized through digital channels because it does not require any Physical setups. You can connect with people world wide through online channels and consult people through your website, Social media platforms, etc.
Product
Even the product offered for sale is very easily displayed and promoted via digital marketing. Through E-commerce websites you can sell your products through well channelized Platforms or can even create your own E-commerce store.
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Performance marketing
Performance marketing is a strategy which is basically result oriented. Proper strategy is needed to generate sales, leads and ultimately revenue generation. It is not only about blind promotions. We need to set goals and end results for every online promotion campaign that we carry out.
The end result should be cost effective and the ROI which is the return on investment ( amount invested on running ads and carrying out other operations). In long run, the return rate should be good. This means that the lead generated should be quality in nature.
The leads and traffic should not only visit your pages, but also be convinced to avail the services or buy the products. Strategies should be build and fund allocation to different tools of digital marketing should be optimum which can be done by experienced professionals who know about it and have practiced it.
Where to find these digital marketing Company or services?
Digital marketing services can be easily found through searching on the internet and compare the top digital marketing agencies. What we need is skilled professionals and people who have good knowledge of the subject. To know more in detail about the services you can visit Delhi’s best agency for all of the functions which is Nexusevenue. Good services are availed through good experienced professionals in all aspects like SEO (including on page and off page), Social media marketing, Web development and customization, Google ads etc. It is a very wide area of workspace with many issues which come across. Therefore, choose the best alternative for these services.
Conclusion
Online marketing has become the need of the hour now and is needed by every industry or sector. Even if it is not a service based company, selling products online is a big market. Every product is available on the internet and to compete with that, every company or store needs to get digitalized.
It is an aspect of business which is somewhat mandatary in todays world and one needs to cope up with the emerging trend of marketing that is to be done digitally. You can step into the world of global business by not only carrying out promotional activities at just the place where you are living in, but also globally and world wide though digital channels and emerging technology.
