What is AI in Digital Marketing
AI is an emerging concept and becoming the hot topic for every industry, person, students etc. Industries like stats, data analytics, business analytics etc. are using AI as their companion to automate some tasks. These industries can go had in hand with AI and make progress.
But can AI interfere in Marketing? This questions comes to our mind many times when we think about emerging trends in the business environments which is very vast and dynamic. The world is changing and revolving around making Artificial intelligence. When we talk about two distinct terms like AI in digital marketing, we can relate that it can make the work easier.
But how exactly these two terms can be relatable?
These two terms can be relatable when it comes to making the work more effective and efficient. AI cannot carryout digital marketing functions. But it can make some of the tasks easier and less time consuming.
AI cannot do the job of digital marketers but it makes it fast, cost effective and manageable. It helps to not waste time on the thing that can be done in seconds, instead making time for the tasks that are purely skill based and formulating proper strategies and executing them.
What can AI in digital marketing do?
Data Analysis
Ai and data analysis can go hand in hand very well. Digital marketers can verify their results and prepare comparative statements with the help of AI bots like ChatGPT. Not only n digital marketing, but also in other industries, it is very helpful because the function that all industries and firms need to carry out is data analysis and reports management.
AI in digital marketing functions like running ads can give us factual and technical data driven results from what we have provided it and asked it to do. Analyzing reports can be done in seconds but, we know that AI in digital marketing or any other industry it is a machine and we need to go through a human check a well. The point here is that it is like partner or a junior who helps you with analyzing your reports which you have to review and check for yourself when it’s done and take follow up actions or decisions on the same.
Reduces the work of the admin:
AI in digital marketing can reduce the work of the admin by automating some tasks and asking it less time consuming. In digital marketing it can help the admin to form reports, schedule tasks, and a lot more. It can reduce the cost of some admin functions like making appointments, scheduling tasks and maintaining a calendar, billing process, giving timely reminders and most the most time consuming function that is data entry.
Social Media content ideas
Digital marketers can take ideas for creating content for social media and get inspired through AI. Not only this, but AI in digital marketing can also conduct a competitor analysis for you and give you the results of the viral contents related to your niche. These contents can be humanly analyzed and we can get the best solution possible.
Not only taking content ideas, but AI also suggests keywords for social media SEO and captions if one specifies it clearly.
AI in SEO
AI in digital marketing does not mean that it completely overtakes every function of it. SEO is a purely skill and knowledge based work. But yes, AI can help to take ideas and topics for writing blogs and conducting a competitor analysis. It can go through many sites which are ranked on google and give us the trending topics to write blogs on and the keywords or tags used.
Again this is not the end of analyzing ideas and topics. A digital marketer will always have to research and plan keywords manually. A digital marketer can only take ideas for writing blogs but when it comes to writing content, AI can’t help. AI in digital marketing is restricted to a certain limit for now.
AI cannot help in content marketing till now because when we understand that how AI’s like ChatGPT work, we will come to know that for whatever we ask it, It generates responses from scanning many websites on Google and gives us the best result possible. Therefore, it cannot be used for content writing for our websites because we need to be unique and accurate there. We cannot give google the same content that it already has.
Know more about SEO in detail!
Can AI replace digital marketers?
This is a very questions and a very simple answer to this is NO. AI cannot replace digital marketers, but it can make the job a lot more easy, less time consuming and efficient in terms of costs as well. As we know that time is money and AI can save us a lot of time.
AI is a machine and can always incur mistakes. Not only this but AI cannot take decisions on our behalves. AI in digital marketing cannot be compared with a digital marketer who has a lot of experience in the field. It can only give us factual and technical results but decision making is not done through that. It depends upon a number of factors like the situation, business environments etc.
AI in digital marketing or in general lacks emotions, feelings and the ability to analyze the real world. It can only be done by a human. Also, it can only give us information collected from various sources on the google which can be facts or technical information, but it cannot create brand new contents which comes from a human mind and it is needed very much to balance these technologies.
In marketing, one of the most important things is, building customer relationships and trust. AI in digital marketing can never be trusted in a way we trust humans. A company cannot grow until they have a pool of customers who trust on them and have a believe that the company cannot grow wrong. This is purely human based and can never be replaced through any artificial intelligence.
If we talk about website development areas, we know that digital marketers have the knowledge of coding on HTML or core knowledge about WordPress or both. But, we also know that now in the current scenario, AI can generate codes for any computer language. This does not mean that if will eat the jobs of website developers, but it will make it easy for them because after all AI is a machine and is not as accurate as a person with years of field experience and backhand knowledge.
Pros of AI for digital marketing
Some of the pros of going hand in hand with AI in digital marketing are:
Cost effective and less time consuming:
It makes the job really cost effective by doing tasks in seconds and automating tasks. It can create report analysis in seconds and give us a gist of what is happening so that we can re analyze it which will take a lot more less time if compared to making reports from scratch.
Makes the user experience good:
AI can make the user experience good for example: websites who have chat bots are more likely to retain customers because time is very important to the user and the chat bot replies in seconds. It can navigate the user through the site and can suggest products on the basis of the requirements.
Ai can also suggests products by analyzing the users requirement over the period of time. The best example to his is Netflix. Netflix uses AI in digital marketing to suggest the user the type of content they might be interested in watching based on the previous watched content and analyzing their taste and preferences.
Incresed ROI:
ROI may increase if AI in digital marketing is optimally used. This does not mean that it can directly help in increasing the ROI but it can deliver some results in less time period and analyzing reports in seconds which makes it easy for digital marketers to correlate it with their reports and bring a better result to the table.
Cons
Data security and privacy:
Major drawback of using AI in digital marketing or giving excessive information is that the data may not be safe and the strategies of the business can be leaked to the competitors. Other than that if the security of our website is week, it may get hacked.
Copyright issues
AI is still in a budding phase and it can never deliver you a 100% unique content because after all AI is providing you with the information by scanning multiple websites on Google itself. Therefore, there is always a possibility that the content we are taking form AI is too close to our competitors.
Lacks accuracy and Quality:
We can never trust fully on AI as it lacks accuracy and quality. If we are using the AI content which is humanly edited, it’s quality will always be low as compared to the content which is purely human written. In the current scenario, AI gives the content from scanning millions of website from Google itself. Therefore it cannot be used for creating new content.
AI in digital marketing VS Human Creativity
AI’s creativity is based on machine intelligence which only incorporates algorithms and technical or factual data sets. But talking about human intelligence, as digital marketers, it includes the knowledge of algorithms or technical knowledge, but along with that it also has factors like emotions, imagination, experience, creativity etc. AI on the other hand uses all the resources available and make maximum use of it.
Hence, if AI is combined with human creativity, it can delivery best creative results in the lives of digital marketers. Hence the answer to this question that if AI can replace digital marketing is simply, NO.
Secondly AI in digital marketing cannot give as unique ideas for graphics as humans do because again AI takes ideas from the content already been published and presents it in a new way. But human creativity can think, create, develop ideas and graphics from scratch. Humans can think out of the box based on their personal experiences and imaginations. AI is a machine and cannot imagine things like humans.
Conclusion: Ai for marketing
As we know now a days AI for marketing is a very relevant topic and a very fast moving industry for which everyone and every industry is making an effort to learn this new term to do tasks effortlessly. AI in digital marketing is a very fast moving and emerging concept because these two topics are very trendy now a days and the combination of both can do wonders.
What can AI in digital marketing can really do? It cannot takeover all the tasks but can perform some tasks like making a base for your data analysis, Generating ideas for social media, recognizing trends, giving ideas for scheduling, etc.
Talking about different functions, AI for digital marketing can be beneficial in preparing social media content and posts, but cannot do the functions of SEO and content marketing. This is because AI contains the data which is already present on google and can never meet the uniqueness of human written texts. Website development cannot be replaced by AI because AI generated codes are not that accurate and always need a person for backhand knowledge.
Some of the pros of AI in digital marketing are that it can make some tasks automated like scheduling calendars for social media and SEO, Give ideas for making a cost effective strategy, Trend analysis, Preparing a base for data analysis etc. Coming to the cons, It can never be compared to the human creativity and mind. It is not that accurate and lacks a bit security and privacy.
AI can do many things for us in our daily lives, but it can never take over our lives. Similarly AI in digital marketing can make the tasks easier or we can say that we can put some basic tasks on autopilot with AI which saves time, but it can never replace the knowledge, skills, mindset, strategy building or creativity of a human digital marketer.
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