Content Marketing

What is content marketing or content writing?

Content writing is simply writing a piece of information, sharing your knowledge, narrating a story or a news, giving advices and tips etc. There are many types of content marketing ideas. It can be related to anything. The main aim for creating or writing anything can be gaining views, educating the audience or simply passing information.

It is a type of written communication or conversation with the reader or the viewer. It can include, sharing your thoughts, messages, education related content, news, advices etc. People can indirectly communicate with the viewers with delivering quality and engaging content to the audience.

The information provided is the inner voice the author or writer. It is a very innovative, creative and a unique way of delivering information. Also it is very different because it is different for every writer. A genuine writer always jots down their minds.

It is unique for everyone because everyone has different creativity, mindsets, opinions, thoughts and every other things. Mind of every person works in a very unique way. Therefore it is always unique for each and very person and every person has a different style of pattern of writing and content marketing.

What are patterns and styles of writing?

This includes various patterns of writing which can include different styles. One writer may write all of his content in the same pattern or style which is different for every person. This includes the tone in which the writer is conveying a certain topic. The tone can be personalized, encouraging, angry, sad, just informative etc.

The style of writing can also be narrative which means that a person tends to communicate with the audience by telling a story. It can be any content communicated in the way of narrating an incident, giving examples in form of stories etc.

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Types of content marketing:

Blogs and Articles:

Blogs and articles are small contents which are usually 500-2500 words long on a average. It is either written in personal or informative form with a kind of descriptive style. They are usually in a sequence and can be written large in number. It has a comparitetively large audience because it is mostly kind of a information, tips, knowledge and opinion specific.

Literature and journal

Literature and journals are generally big contents and mostly includes poetry also. It gives more of a personalized touch and makes the reader engaging and the readers may get lost while reading it. It can be in any theme or genres like fictional, non fictional, drama, thriller etc. It is more of a narrative and story writing type of content marketing. It connects with the audience and make them lost in the stories. They are more engaging in nature

E-books

E boos or electronic books are simply in form of novels or text that is educational and informative. It is mostly lengthy and topic specific. For eg there are E books of stories, education, political, autobiographies etc.

case studies

Case studies are basically facts and figure related content which is informative and observing in nature. It helps the people to analyze the text and the situation. It can be about a business or a company who faced a problem and how did it deal with it . For example there are case studies on companies like Zomato, OYO, Mcdonalds etc.

Creating Content Marketing Strategies With Digital Marketing:

Content marketing strategies include planning what to write in advance with specific keywords which are SEO friendly also. These strategies will help in ranking the content and the we page on search engines like Google. This will help in increasing traffic organically and not spending money for sponsorship.

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Keyword selection:

Keyword is the focus word on which we want to rank our content. IT is the focus word which will be searched on google and your content will be ranked on it. Keyword research is very important and should be optimized properly. For learning more about optimizing the content and making SEO friendly visit: SEO.

Properly Optimized

The content should be optimized and should contain all the necessary combinations of keywords and required technicalities of SEO. This ensure that many people will be able to read your content and it will increase the traffic. Content marketing strategies and SEO goes hand in hand.

Audience specified

Audience should be specified and targeted. We should be able to make a decision on what are the type of people that will enjoy reading the content. Understanding the needs of the reader is important.

Consistency

Content should be posted in a consistent manner and regularly because it ensures that it reaches the maximum number of readers. This also tells the crawler to boost your content and make it available to the people who are searching for that keyword and want to read about it.

7 C’s of Content writing:

The 7C’s of Content marketing and writing consists of combination of many elements that are discussed bellow:

Clear:

The content should be clearly stating the main aim of writing that blog. It should point towards the main target aim or topic after summarize up the whole thing. It should be crisp and the reader should be able to interpret the purpose of the blog or content. Simple language should be used while avoiding the use of technical words and sentences.

Correct

The information provided should be correct which means it should include true facts and figures and not false information or promises. It should also be grammatically correct. The vocabulary should be correct and the tone of delivering the content should be written in a good tone. Content marketing can be done for correct facts and figures.

Complete

The information provided should be complete and not partial. The reader how came to gather information should get access to the full information for which he or she has clicked to read the blog. It should not be half or partial because it will decrease the reliability of the content and ultimately the we page

Concrete

For content marketing, It should be well focused and make it to the core of the topic. It should include relevant information only and not the topics which are not related directly or indirectly to the content. The content should be solid and it should contain facts and data to support it if possible. It depends upon the topic on which the content is written.

Concise

It should be concise which does not mean smaller but it should be chunked and easily readable with no repetitions of topics and sentences. It should be short and simple in case of blogs which are to be marketed or ranked on search engines. There should be key points on which we should provide relevant details.

Courteous

For content marketing, the content should be written in a respectful manner and should not offend anyone’s feelings. The content should be in a polite form because it makes the audience comfortable and makes it easy for the reader to relate with the topic. It should be friendly as well as professional if required.

Coherent

coherence means that the topics included should be related to each other and it should be in a sequence if required. This will make it easy to read in a sequence and it will create a flow of communication with the reader. The tone should be uniform all over the content.

Marketing content on different platforms:

Content marketing can be done on different social media and digital marketing platforms. Some of them are explained below:

Search Engines : Google

The blog posted on web pages and ultimately the google search engines should be long and properly optimized and ready to get a spider attack. Spider attack means the visit of the crawler to the site or content and giving it a push on Google.

Instagram:

Instagram can be used for content marketing as it contains placement like posts, reels and videos on different places on the app itself for any user. Content writing here means formulating captions, and creating speeches or content for reels, videos or posts.

It is different from the blogs that we post on search engines. Unlike search engines, they are shorter. Their base is on short message delivery. Here the caption written should be very crisp and convincing.

Facebook Ads:

Fcebook is also a thoughtful platform for content marketing. The content written in the Facebook ad copy should be attractive and eye catchy with proper hooks which will attract large traffic and result in profile visits, views, likes etc.

Conclusion

Writing content means putting your thoughts, views, opinions, knowledge etc. on our own and making it unique as we are. Marketing that content means putting it on different platforms for increasing the number of readers and making it engaging.

Contents can be of different types and written with different goals and different tones. Different people have different patterns, styles and tone of addressing any topic with a pinch of uniqueness because everyone has a different mindset and thinks differently.

7C’s of content marketing are correctness, courteous, complete, Coherent, Concise, Clear and Concrete. This will make the content effective and easy to read for the reader and making it engaging.

We can market the content on different platforms like Instagram reels, videos, photos,, Facebook ad copies, Search engines like Google etc. Just the style of optimizing the content on different platforms is different according the algorithms of the platform.