1#Working Of Digital Marketing Tools:

There are many digital marketing types, tools and techniques. Digital marketing is in itself a very wide concept and a very large department. It has many sub parts and sub sub parts when it comes to digital marketing types. It can be kind off a department itself with different people working on different aspects with different expertise.

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It just not about promoting products. It is about creating a brand value which can be done through various techniques. Each type and technique is a very large and needs professionalism and expertise. different digital marketing types requires different expertise.

The main aim of digital marketing is to push a business to a different level. This is possible through SEO which is search engine optimization, Content writing, Email marketing, Social media marketing, and many more.

These are many different digital marketing types whose common goal or aim is to build brand recognition and rank your business not only all over the country but in different countries. these tools of digital marketing are to be carried out in a very strategic and cost beneficial ways.

The ROI should increase over time and the traffic should be of high quality in nature. High quality traffic means customers not only visiting the site or the business but also investing in the services. Therefore the tools should be carried out with proper strategic planning.

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Some of the main Digital marketing types and tools are as followed:

2#SEO (Search Engine Optimization) :

SEO in itself is a very lengthy and wide aspect. As the name suggest it is concerned with operations related to optimization, enhancement or development of the website or the content on search engines like Google.

We take google as a main search engine because the ultimate need of marketing digitally is generating traffic, and the most traffic is available on Google if we compare other search engines like Yahoo, Safari etc. 92% of the traffic is available on Google. Thus, we tend to publish our websites and content on google.

SEO simply means enhancing your website or content a a whole to rank your website organically without spending a single money to sponsor your site on Google. Through SEO we can rank our website organically and generate traffic through posting quality content and posts.

There are different digital marketing types and SEO remains one of the important tools

It is to be done over the time and not only once. It is a continues process. It is to be updated with changing trends and regularly checked. Taking a follow up and making change as per the changing business environments and trends is very important for good performance and ranking of your website. This is all included in SEO itself

3#Content Marketing:

With so many digital marketing types and tools , content marketing remains an organic tool. Content writing is an art of writing content that includes knowledge, ideas, thoughts, facts, news etc. Writing any content on your ow and sharing your knowledge is content writing.

SEO and content writing go hand in hand to a certain point. It is not only about writing something, but it is about optimizing it and giving it a quality. Quality content generates quality traffic.

While writing content we need to take care of certain technical terms regarding keywords, LSIs, etc. Writing a content and marketing it is two different things. Concepts of digital marketing helps one to market that written content and giving it a good quality. Content marketing is one of the good digital marketing types.

It directly helps in SEO hand helps to rank the website by giving Google or search engines good quality content that will be visible to the target customer or the target reader.

4#Website development and customization:

Building a website is a necessary thing in todays world for any business because any business related to any industry cannot afford not be digitally available because your competitors are. It is not exactly included in digital marketing types or tools but it acts as a medium for carrying out digital marketing operations.

It’s not just about creating a website. It is about building it, developing it, working on betterment of its performance regularly and much more. I t should be user friendly as well as attractive to the user.

Websites are based on HTML coding that can be done through applying codes as well as outsourcing it with some tools that work with plugins and template systems like WordPress. It is a tool that enables you to post content and build your website. Websites should be easy to operate and it should seem interesting to the user.

Most of the digital marketing types like SEO, Content marketing etc. needs a a base website to carry out operations.

Websites and webpages needs to be viewed time to time to enhance its performance and reduce any inconveniences. With changing trends, we need to customize our websites according to the requirements of the customers.

5#Social Media Marketing

Social media marketing is a medium of all the other digital marketing types through which we can carry out promotion through social media by creating and publishing ads. Ads can be published via Google Ads, Meta Ads etc. on social media platforms like Facebook, Instagram, Twitter ( presently X.com), Linkdin etc.

Nowadays a large number of people on the globe are present on social media platforms and spend a lot of time on social media. Around 5.04 billion of people use social media in their daily lives. Which means social media also has a large number of traffic. We can show ads to potential customers for buying a product or to redirect the customer to our website in case of services.

On social media platforms, we can not only advertise our product through paid tools but also try influencer marketing. It is an inorganic form of different digital marketing types available.

Showing target audience the relevant and customized ads as per their requirements id a very important aspect of digital marketing for which we need to first understand what are the requirements of the target consumer and to whom we need to show the ads which means identifying the target customers.

Social media advertisements need to be strategically planned out with optimum budgeting as it is an inorganic way of digital marketing. The ROI that is the return on investment on each ad should be carefully analyzed and budgeted. The traffic generated should be of quality which means people should not only view our ads but also invest in our product or services.

It is one of the inorganic digital marketing types.

According to a survey 76% of the businesses have benefited from social media marketing which has increased their sales and revenue over time. It can be done for any type of businesses either product selling or service market.

6#Affiliate Marketing

There are so many different digital marketing types related to ranking and ads, but Affiliate Marketing is a commission based digital marketing. It is based on promoting a product or service digitally. It is done by promoting products and services of different brands itself or retail brands through social media, Blogs, Videos etc. If the customer buys the product through your reference you get a commission. This is how Affiliate Marketing works.

For this one needs to generate traffic on their blogs, website or social media which will help in increasing the rate of people buying the product or services. The commission is purely based on sales. If the sales are higher, more will be the commission given to the Affiliate Marketer.

It can be done through social media also because a large amount of traffic is available on social media. It can be done through influencer marketing also by hiring influencers with decent amount of followers to promote your product or service.

If as an individual you want to make money through Affiliate Marketing you need to generate traffic first then only it can be successful because for sales, there should be a good amount of traffic preset already whose small percentage will buy that product or service.

7#E-commerce

There are many digital marketing types, one of all which is a wide subject in itself is E-commerce. It is related to buying and selling of products online weather on your own website or other retail websites like Amazon, Flipkart, Myntra etc.

Through E-commerce you can definitely sell your products which are manufactured or produced by you. But it is not only restricted to here. It does not matter if you are manufacturing the product or not. You can always sell products without producing products yourself. You can do this with Drop shipping model. It is a middle men model in digital marketing types.

It is a kind of middle man model. The manufacture outsource the marketing and delivery of the product to a third party or the retailer. In return the third party takes profit margin of the sale of the product.

Generally the sale is in bulk quantity which is induced because of aggressive digital marketing and online promotions through different methods like social media marketing, ranked websites, etc.

8#Email Marketing

Of all the digital marketing types this is a personalized way of promoting your business. It is the most suitable for B2B business models where you can approach businesses directly by sending them personalized Emails as per the requirements of the business party.

Its not only about informing the target clients about the services and products offered but also about discounts and other services. It is concerned with building relationships with businesses due to the personalized messages and Emails.

Digital Marketing Services

After explaining all these services, the question arises where to buy or avail these services. For availing good services one needs to find the best digital marketing agency which follows good marketing strategies and understand the requirements of your marketing with good digital marketing strategies. You can visit Nexusevenue.com for best personalized services.

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#Conclusion:

Digital marketing is the need of the hour and a business cannot survive in the coming years without it.

There are many digital marketing types . Two broad categories being organic and inorganic. Organic methods means using non paid tools and techniques. It is mostly for long term. Generating organic traffic includes tools like SEO, Email marketing, etc. It may take a long time as compared to paid tools.

Inorganic methods includes tools and techniques like social media marketing, building E-commerce sites, website development, etc. which are paid in nature and require proper budgeting and management strategies related to the cost incurred and ROI. In long run the cost incurred should be justified as per the ROI.