What Type of marketing strategies for startups are needed right now?
In this fast moving world where people don’t have enough time to look through millions of ads and pages on social media, we need to form a strategy that can be game changer. Now a days people don’t have the time to look at every product or service that comes across them in form of advertisements.
According to this, as a business we need to form strategies which align with this situation where grabbing the attention of the target audience is a difficult task. People may not even know that they need a certain product or service. Old marketing strategies like customer referrals have become outdated. It is time to explore new Marketing Strategies For StartUps.
As a business we need to reach out to as many people as possible and try to increase our CTR overtime. click through rate which gives us a percentage of how many people click on an ad, pitch or organic means of forming Marketing Strategies For StartUps amongst every 100 people.
The new marketing strategies have to be designed in such a way that people don’t go without at least viewing about your product or services for which you will have to start working on the base level of the business.
Marketing does not only means advertising. It is a combination of promotions and improving the product or service as per the requirements of the target customers. Through running ad campaigns we can only generate leads. To convert those leads, we need to work on our base levels which means the quality, product design, landing pages, websites, organic reach, packaging, branding etc.
1# Target Broad in the beginning: Marketing Strategies For StartUps
We need to understand that as a startup business we don’t know our target audience in the beginning. Even if we conduct a proper analysis, then also we never know what type of new segments may become our target audience or we could unlock an entirely new target market.
Don’t go for narrow targeting. It is observed that business owners often make this mistakes of believing that their product or services are only limited to a certain type of audience who will prefer it. For example: Accessories for women are not only purchased by women, but also purchased by men in a large volume for gifting purposes.
This is one of my self designed Marketing Strategies For StartUps tried and proven.
You never know if your product can fit into an entirely different target market or segment. There are so many target segments that one cannot comprehend. Therefore the solution to this is building this marketing strategies for startups particularly where the focus is on broad targeting and analyzing the results step by step.
Creating a report on how well the campaign is performing and what type of people are clicking on the ad or buying a product or service. This report will help us understand what segments of audience are liking our products on the basis of age, gender, region, interests etc.
By doing this we will be able to understand our target market a lot more in depth and will be able to narrow our target audience slowly step by step.
2# reach as many people as you can:
Reach as many people as you can because you never know if someone needs your product or service. Sometimes it is seen that the target audience it self don’t know that they need it or might like it. Therefore generate leads from all over the world and pitch them your product or services. This is the most important Marketing Strategies For StartUps.
You can do this in many ways like email marketing, SEO, Whatsapp marketing, social media marketing and many more. The basic requirement here is building a website. Having a landing page which is attractive is really important for generating quality leads. It is the basic level on which you can work.
3# Grab the attention
Grab the attention of the user in the span of 3-5 seconds in the start. These 3-5 seconds are very important for grabbing attention and plays a crucial role in retaining a potential customer and not just scrolling down the message, video or image. In today’s world people don’t have the time to think and wait for a message to become interesting. This is one of the emerging Marketing Strategies For StartUps.
For grabbing attention quickly, we will need to use hooks which will grab the pain point of the viewer. Identify the problems faced by your customers and grab the opportunity to address that problem to them and provide a solution.
Hooks can be negative or positive for example as a digital marketing agency, the positive hook can be “Leverage digital marketing if you want your business to reach new heights” where as negative hook for the same would be ” Your business will never grow or reach new heights if you don’t leverage digital marketing”. This is one of the proven Marketing Strategies For StartUps.
Deciding on the hooks and building a script on the flow of information provided can generate leads and grab attention of many people.
4# Design compelling proposals
Don’t just focus on providing information through your proposals. Make them attractive and include relevant information that is convincing. Don’t just present google docs as a proposal. Reports can be designed in a very attractive manner so that it can grab the attention of the potential customer.
It should not contain irrelevant information. It should be short and crisp making it convincing. People don’t read, they scan therefore make scannable content with images and put in equal efforts.
5# Focus on Organic growth: Marketing Strategies For StartUps
Don’t just rely on paid ads. Try to grow your business organically through SEO (Search Engine Optimization) and social media marketing. It can be a long term process which will require consistent efforts but if will very fruitful. Organic results are always considered best.
Make use of content marketing and deliver quality content on search engines and social media platforms after optimizing it. It is a very good way of generating leads and increasing engagement with the target audience.
6# Educate or entertain the target market:
People like to engage with the content which is providing them some value. This value can be either in the form of solving their problems, educating them about a certain niche or topic or entertaining them. This is one of the emerging Marketing Strategies For StartUps.
Provide some value to your customers so that they engage with you. You can also market a problem and provide solutions with your product or services. This is called Problem marketing. We can address and market a problem to which the solution is the product or services we are providing.
This is a unique Marketing Strategies For StartUps. In this way you solved a common problem that is faced by a person or educated people about something new that they could be interested in. This will lead to increase in engagement and organic traffic. You can also leverage meme building content to which people can relate. Follow simple lead generation strategies to get leads.
70% of the content should be addressing the problem, story telling, educating, entertaining to the viewer and 30% should be the marketing of the product or services. This strategy is well worked and shows amazing results.
7#Create affiliates or resellers: Marketing Strategies For StartUps
Build a community of resellers and affiliates. Design a referral programme or a affiliate programme. Their will be the commission expense here, but you will be able to make a sale of your product through different channels and retailers which will in the end be beneficial to the business itself. This is because the networks of retailers are big and they have many connections which lead to the continuous sale of the product. It is one the unexplored Marketing Strategies For StartUps.
This can also be done through building contracts with content writers on google whose content is ranking through SEO on Google search engines. This is very beneficial because these websites have traffic in a very large amount. If you tie up with them and start link building through these website, you can generate sales for particular products or leads for your services. It is one of the proven and best Marketing Strategies For StartUps.
8# Identify your USP:
Identify your USP that is unique selling preposition. Let the target audience know that what value you are providing to them that your competitors aren’t. You can always steal clients from your competitors even if you are charging extra for your USP. It s is seen that people are willing to pay higher amounts if they find it worth it. It all depends upon pitching and convincing the customers.
You should not always try to explain yourself or your products or services. Identify the key points on how you are better than your competitors. These key points should be clear and crisp. They should be attention grabbing and make the person believe that you are better very quickly. It is one of the baseline Marketing Strategies For StartUps.
9# Community Building:
Build an online community of people which includes existing clients or customers, target audience and the people who might be interested in the products or services. By doing this we can always update these people about our new launches, or any other updates. Building a community can result in having a pool of loyal potential and existing customers. It is one of the new and unexplored Marketing Strategies For StartUps.
It is also very beneficial in spreading awareness about your brand which is a bit new in the market. Brand awareness is also very important for new comers in the market. By building a community based on this niche, one can easily attract buyers and clients who might be interested and catch up with your brand in the future.
10# Continuous efforts: Marketing Strategies For StartUps
Marketing is not a one time thing. It is a consistent practice that require regular follow ups and efforts. It requires you to put efforts and time regularly. Marketing is an investment for long term growth and customer building. It should not be treated as an expense because it is a type of investment. Even if initially marketing is consuming a lot of funds, it can be regulated in long run. But if it is providing you with clients initially then it is considered as investments. It is not one of the Marketing Strategies For StartUps, but it is the greatest advice for everyone!
Case studies: Marketing Strategies For StartUps
Nykaa:
Nykka as we all know, is a well known E-commerce brand. Nykka’s growth completely depends upon it’s digital marketing strategies with social media and content creation. It leveraged influence marketing and it made Nykaa the biggest E-commerce brand in India.
Conclusion:
In a world full of competition, Marketing Strategies For StartUps are designed as per their audiences requirements. In this fast moving world business need to graph the attention of the customer in the first three to 10 seconds of the content that they’re publishing online. This is because digital marketing is the only way to cut through the competition and reach New heights. Some of the tips that startups can use is the target abroad audience in paid ads initially.
As a digital marketing expert in this field I have incorporated this strategy of targeting broad in the beginning because this will lead to reaching as many people as we can and then we can analyze our audience on the basis of the reports. One more thing businesses can do is grab the attention of the audience with video ads and content on social media. The content should be very attractive at the start. The initial 3 to 5 seconds are the most important to attract any customer. Businesses should use hooks and cell problems that their target audience may face. These are some of the Marketing Strategies For StartUps.
Business should focus on organic growth on Google as well. Search engine optimization should be carried out regularly to increase the authority of a website on Google and rank them. One can also create affiliate programs through which products or services can be sold through third party apps or sites. It is one of the referral types of Marketing Strategies For StartUps.
One more important thing is to identify our unique selling proposition and letting the audience know about it. Businesses should give a reason to the customer why they should choose us instead of others.
The building and online community is equally important as we can inform interested customers about new product launches and product designs.
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