How does this work?
Paid ads on Facebook ads also known as Meta ads is a great way to digitally promote your business through paying an amount of money for a certain specific goal or objective completed through running ads. These goals can be anything, related to maximizing the reach, gaining views, generating leads, increasing traffic, increasing engagement etc.
Facebook ads manager or ad center charges money as per the goals of your ad and deducts money for the work Facebook has done which can be analyzed later.
What does these goal actually mean?
Goals are the end results that we want from a specific ad in a time frame that we spend. There are many types of ad campaigns which can derive results in forms of leads like call , messages etc., or traffic on website, or just simply spreading awareness about your brand.
These goals are different for every business and every situation. Some businesses may want just traffic in a particular situation at a particular time and maybe just leads in other situation. Facebook ads provide us with different goals to choose from.
For example: If a business has a website and it is under construction, then in this case the business will not need traffic on website. so in this case the goal can be of leads like calls are messages. Therefore, as a business owner, one should be very clear about the goal and the problem which we are trying to solve through paid ads.
Types Of Meta Ads:
There are two types of paid Facebook ads that are run on Facebook and Instagram. First one is run through Ad center and the other is run through Ad manager. These two are very different.
About Ad center
Ad center is the way through which one can boost posts without the knowledge and skills of digital marketing. It is the basic version which anyone can operate just by clicking on the boost post option on the bottom of the post and paying the amount of money required by Facebook ads. It is a bit easier way of boosting post simply, but ad center is a bit costly and has may drawbacks like:
- It costs a hefty amount of money as compared to ad manger. It charges more on the based of reach or goal.
- It does not include detailed targeting of audience. This means that you cannot deliberately show your Facebook ads to the people who want your product or services. Identifying target audience is the most important thing in marketing, and through ad center one cannot target the audience that need your product or services.
- It It has a limited reach as compared to the money that it charges. It is very expensive and does not include targeting also which is a major drawback.
The only thing that has an advantage here is that anyone can operate ad center and does no need professional guidance, skills or knowledge.
About Facebook Ads manager
Ad manager is a very vast and large concept which requires professional attention and advance knowledge about running ads. It requires prior experience and skills. It is an advanced version and cannot be operated by someone who does not know about digital marketing or ad manager.
There are a few reasons why Facebook ads manager is considered much better than ad center when it comes to the core of marketing. The foremost step of marketing is identifying the target audience. Without analyzing that what type of people will be requiring our product or services, the marketing cannot even start. We need to understand the need and wants of the customers as well
Why to prefer Facebook ads manager over ad center?
Ad manager is advanced level of running ads. There are many advantages of ad center over ad manager like:
Facebook Ads manager has wider reach as compared to ad center in the same amount of money spend on the same ad or post. It can can reach much more audience in the same amount of money spend.
We can carry out detailed targeting in ad manager. We can build strategies and make them work with this tool. It can include gender, age groups, interests, behaviors etc. When we show our ads to the people who are more likely to purchase our product, there are high chances of getting high amounts of leads, traffic or views.
Another thing is that ad center does not have the option to create Facebook ads campaigns related to increasing the number of sales. Ad manager contains the goal of sales which enables one to increase the number of sales of leads regarding the product. This is much more suitable for E-commerce and targeting.
Facebook Ads manager requires professional knowledge and a person who is a digital marketer or has the required skills and experience to operate it. It cannot be operated simply. Here comes in picture the digital marketing agencies. You can visit Nexusevenue for best Meta ads strategies and growing your customer base.
Is Meta ads only restricted to Facebook?
Meta ads are not only for Facebook, but are also linked to Instagram. we can run ads on Instagram through Meta ads in the same way. We can perform functions and decide goals like maximizing views on a post or simply running an ad for spreading awareness about your brand on Instagram or for generating leads.
In this way if some group of audience or customer segments may not be present on Facebook like the Genz or the youth who are more active on Instagram can be targeted as well. Instagram also has a large amount of business accounts ranging from small firms to big MNC’s. We can target them for B2B business models through running ads on Instagram though Meta ads.
Is Running Facebook Ads even beneficial?
When we talk about running ads, this question comes to our minds that will it be really beneficial for the business or not. The answer to this is clear if we answer this simple question.
Is it worth it to spend some percent of your cost on advertising on a social media platform where millions of people are present from all over the world? The answer to this is that if we are spending the amount of money in such a way that it is leaving room for profit that is satisfactory, then it is worth it.
The main biggest reason for running Facebook ads on related social media platforms like Instagram and Facebook is that we can reach millions of people by just sitting at one place. As humans, it is practically impossible to explore the world and know which person amongst millions of people on earth can become our potential customers. This problem is solved by paid ads which run all over the world or the place that we want to target due to which people get to know about our business.
Factors on which success of Facebook ads depends:
The factors on which success of an ad depends are very vast. It includes factors like:
Ad copy:
The copy which we are advertising, which can include an image, video, collage, carousel, collection etc. These should be attractive and should make the user stop while scrolling. Ad copy plays a very crucial role in deciding weather it will be liked by people or not.
Budget:
Budget is another factor deciding how well will the Facebook ads will perform. One needs to be an expert and have an experience in allocating different budget to different campaigns. There can be a possibility where a ad may have performed a lot more better if it was run on a high budget and visa-verse.
Targeting
Facebook ads manager provide us the facility to target audience. Understanding the target audience of the business is very important. Strong strategies are to be formed professionally about what type of people we have to target and reports are to be analyzed to find out which audience are the best to target.
There can be many factors that can affect the ad campaign and one needs to analyze the data and problems and make it better with every campaign.
Conclusion
In summary, Facebook ads, also known as Meta ads is a paid way to boost your online presence and advertise on social media platforms which nit only includes Facebook, but Instagram also.
Meta ads give us the opportunity to select goals like increasing reach, leads, impressions, engagement etc. There are two types of options for running ads on Facebook ads which are ad center and ad manager. Ad center is a basic tool through which anyone can boost their post which is a expensive whereas ad manager is advanced option which is to be done by professionals with building proper strategies, analysis and budgeting.
Facebook Ads are not only restricted to Facebook but also Instagram. It is beneficial to spend money on Facebook ad manager but it has to be done in a proper way through building strategies, analyzing reports and proper professional guidance and experienced professionals.
