The Rise of AI in Digital Marketers jobs:
AI is an emerging trend in the world of digital marketing. AI is now a days used in every industry to automate tasks and make some tasks easier to save money and time. AI has enabled many industry which helps to save time. Further we will discuss about will AI replace digital marketers.
AI in digital marketing can be used for some tasks like data analysis, generating ideas for creating social media contents, some of the small admin work etc. In data analysis, AI tools like ChatGPT can analyze reports. It is not a 100% accurate or a report that can be 100% relied upon, but it can form the basis of analysis if used in a optimum way.
For generating social media content ideas, AI helps a lot in generating voiceovers, videos, images, texts etc. Also AI can analyze social media trends and suggest content which has the chances of going viral and suggesting trending audios for your video content like feed videos or reels.
Admin work like managing data, data entry, scheduling posts etc. can be done by AI which reduces the work of the admin. Creating a social media calendar can be done through AI.
Will AI replace Digital Marketers?
The simple answer to the question that if AI will ever replace digital marketers is “NO”. It will not replace digital marketers because no matter what, AI will never be able to compete with the human mindset and imaginations. We cannot deny on the fact that the marketing and representation of AI is done in a very good and vibrant manner. But there is a big difference in the marketing of AI and the reality of the future. It is not what is shown to us.
AI can only do the task that we automate. We cannot automate content writing, SEO and other digital marketing domains simply because the basic structure of marketing starts with communicating with the prospects and connecting with them, but AI cannot do so. People cannot connect with machines. Here is a clear answer to Will AI replace digital marketers jobs.
It is not that AI cannot do tasks. AI can do a few automated tasks. It can also optimize your creatives, content and paid ads. But, as said earlier in marketing, we need to build a connection with our target audience which needs a human touch no matter what because people like to connect with humans and not machines.
Will AI replace digital marketers in handling emotions?
It can give us facts and results but AI cannot make real life decisions on the basis of prevailing situations which are ever changing. The business situations are always changing and can sometimes include political, emotional or social factors that can influence a decision which AI cannot take into consideration.
AI can give us facts and figures. Therefore we feel that Will AI replace digital marketers. It can even analyze reports and give us codes but that does not mean that it can be 100% accurate or give us secured results. One will need to have the backhand knowledge otherwise we will not be able to use AI tasks and make our works easier.
For SEO and content writing, we cannot rely on AI because it gives us the information collected from the internet itself and we cannot provide that information to google because it already has it. The new algorithm of google does not favor copied content. AI doesn’t know how to write by itself. It always provides with the content which is already present on the search engine.
AI vs Human creativity: Will AI replace digital marketers jobs?
AI can never compete with human creativity. Their are many domains where AI can never replace human creativity. A connection with a human to human is irreplaceable. When we talk about tasks like SEO, content writing, content for social media, ad creatives, ads optimization etc. We cannot say that AI will be able to do these jobs. No doubt AI can become advance enough to do these jobs but cannot be successful. Here is the reason why:
Will AI replace digital marketers for content creation?
For creating content for SEO and social media whether it is paid ads or organic, we need to touch the pain points of our audience. AI can only give a logical answer to any question. For example as a premium goods seller like premium cars lets say, we want to find the target audience to target in our ads.
As we can see that AI is able to tell a generic information about the target audience if we need to target broad. But it cannot feel the emotions of the target audience and the pain points. Pain points are the real world problems faced by the target or prospective customers. Thus, we can now comprehend that Will AI replace digital marketers and the simple answer to it NO.
In the same scenario if a digital marketer who has a expertise in the field and can understand emotions, psychology and the behavior of the target audience, he or she would have known that the ad will be not successful on Facebook as, premium audience don’t operate on those platforms instead they will be available on platforms like Linkedin and would have analyzed the pain points of the target audience and would have touched a sensitive part of the prospective customer in their creatives. As now a days AI id doing all tasks therefore people have this question in their minds like Will AI replace digital marketers.
Therefor, we can see that AI can improve the process of decision making but cannot take decisions or optimize the content as per the problems of the customers. This makes us aware about Will AI replace digital marketers and why AI cannot replace but enhance the roles of digital marketers so that they can utilize their time in engaging with more clients because the demand for digital marketing in this era is not going to finish and the market lags genuine and experienced digital marketing agencies.
What AI Can and Can’t Do: Will AI replace digital marketers?
AI can do a number of automated tasks. These can included automated cold emails, Data analysis, Content ideas, Caption writing etc. AI can create a social media and website blog calendar for you and schedule posts according to that. AI can enhance your productivity by making it easier so that any agency can focus on more clients. It can also give ideas for the same. When we ask this question, Will AI replace digital marketers? we need to know that AI will replace those who will not adapt to AI
AI can create automated chats and messages which makes the user experience good enough and make it more reliable. AI chatbots can be online 24*7 and help in engaging with a number of client messages and get their basic information like services or product requirements, phone number, business email, etc.
AI can also make ad creatives on Facebook and optimize it through targeting. But here comes the real challenge. Will AI replace digital marketers in the Facebook ads domain? You cannot fully rely on this advantage plus option of Meta ads. This is because AI can only create creatives and target audience but again cannot touch the pain points of the audience and cannot build an emotional connection with the prospects.
AI however does not know your target audience in depth but it can help you in retargeting your ads to users who clicked on the link, message or added any product to the cart or clicked the check out button but did not place the order.
Will AI replace digital marketers in handling clients?
To convince the customers to avail any service or buy any product, one needs to advertise it in a personal way and communicate with the audience personally and touch their emotional or sensitive pain points and let them know how your product or service can help them with any problem or how it can add value.
Talking about tools like Semrush, it is also an AI tool but can be used by someone who knows how to make the best of it and who has an experience in analyzing the information provided by it.
Is AI a threat to digital marketers and Will AI replace digital marketers?
AI in digital marketing can turn into a big opportunity if it used optimally and in the areas where we can rely on AI for doing small tasks. Until now AI is trained enough to do small automated tasks and admin work or forming the base of data analysis. It can be use to digital marketers to save their time and cost.
Data analysis: Will AI replace digital marketers in Data analysis?
Data can be analyzed through AI but it can only form the basis of the reports on which we ca take ideas and build a good analysis further using that base. It does not mean that role of a data analyst or digital marketer is eradicated. But it is enhanced because the report will be made within a few minutes. AI can form the basic framework for the data provided on which one can work and build further analysis.
Social Media Content: Will AI replace digital marketers in making content?
Social media content generation can be done through AI but AI can provide us with ideas but not the final result. One needs to further optimize it as per the requirements. AI can help us find trends that the people are liking at that current time with audios and optimized captions. For growing organically, on social media one cannot only rely on graphics and AI generated videos.
Will AI replace digital marketers in creating connections on social media?
To grow on Social media platforms one needs to connect personally with the audience so that they can engage with them and share their contents further. People cannot relate with machines, but they relate with humans, human humor, human ideologies, etc. and simply trust the value given by humans.
Conclusion:
The question often comes to mind of digital marketers that in a fast moving world Will AI replace digital marketers? The rise of AI has increased in the field of digital marketing but does that mean it can replace digital marketers?
The answer to this is that AI can help digital marketers and save their time in every domain of digital marketing. Therefore AI cannot replace the jobs of digital marketers or digital marketing agencies but it can definitely eat those who cannot cope up with AI and cannot make their jobs easier and save time.
