Learn SEO Basics: What is it?
SEO or Search engine optimization is a tool of digital marketing which is used to increase organic traffic, leads and sales. Through SEO we can increase the ranking of our page on search engines. Search engines doesn’t mean browsers. Search engines are the software programs on which people can search for information, images, content, videos etc.
Search engines include Google search engine, Yahoo, Hotmail, Bing, Baidu( for China) etc. Search engines like Baidu are for specific countries and don’t work for India. Our main aim for digital marketing is to generate good quality leads, traffic and sales
The purpose for which we are working on digital platforms like search engine, social media or any other is we need traffic. To generate traffic, we need to build a ranking on search engnes. Building ranking means we need to get our content or products on the top list whenever searched for.
As our main goal is to increase traffic we will need t choose the search engine with maximum traffic that is Google search engine. Google has around 91.54% of traffic amongst all the search engine that’s why we try to rank our page, website or content on Google or SERP, sub part of SEO that is google search engine ranking page.
For doing so we will need to optimize our pages so that the google can rank it without taking any money. Google also ranks the pages by taking sponsorship money which means inorganic means. Organic means refers to the way by which we genrate traffic by optimizing and not spending money.
Optimizing pages will lead Google to push our content. We will need to compete with the web pages which are ranked on the top through Search engine optimization techniques. There are three major aspects of SEO that is On the page, off the page and technical Search engine optimization.
Types Of Search Engine Optimization
There are three types of aspect that we need to take care while carrying out SEO and should have basic knowledge about what it is about. These three types are:
On The Page SEO:
On the page SEO means optimizing the content that is to be published on the web page. Optimizing means making it right according to the algorithms of the search engine so that Google can rank it. It includes writing long contents that are knowledgeable, helpful to others and with correct information .
It can be done when the content writer has the access to the backhand of the website. The content should be of good quality and with proper keywords. Google can identify those keyword and rank your webpage when the focus keyword is searched.
We will need to optimize the content better than the competitor. The competitor is the one whose web page is ranking on the keyword that you have written the content. Also we will need to provide good quality content related to the website and not random content.
Off Page SEO:
Off page SEO is related with optimization outside the website. This can be done through providing backlinks to the webpage that we want to rank. Backlinks means the link of your website or webpage on other websites.
We need to choose high quality backlinks to improve the ranking of our website. This an be done by providing bookmarking links to websites, guest blogging, link submissions, social media linking etc. It increases the credibility of the web page and helps Google to trust your website
Technical SEO
Technical Search engine optimization includes technical website settings and advance terms like canonical issues, secure website, fixing errors like 404, site mapping, making a crawler friendly website, good speed etc. Digital marketing professionals have high knowledge of the same. You can visit Nexusevenue.
Technical SEO tends to build trust of the google algorithms and make the website or the page user friendly for the user. Also it can be checked while website auditing about the health of technical SEO in detail.
Why Is SEO Marketing Important
Seo is a important aspect of digital marketing because it helps to generate traffic through organic means without spending a single penny. It is also important because it goes hand in hand with content marketing. It not only helps to compete with other websites, but it also helps building trust.
Trust builds through good quality content. It not only helps to build trust of search engines, but also the person coming the website and reading the content. It makes the traffic informed about recent trends and help them to stay on the page which is ultimately good for the business because it will not only generate traffic, but it will generate good quality leads.
Website is the identity of any business. If we want to grow our websites, we need good SEO services. It helps to build long term success of the website. It is not quick and requires regular working and updates, but it is done for success of the website and ultimately business in long run and not just for that time.
Role Of Content In SEO
Content plays a very vital role in search engine optimization. It is the content only that we optimize and provides backlinks for. we should be able to explain what type of services or products we are offering or in general about what we want to share.
Content writing is a way to interact with the target audience and also the way to reach the target audience through keywords and SEO optimization. It help us to communicate with as many people as possible present on search engines which is a global concept.
Through writing content, we can interact with global audience. We can share our thoughts, experinces, services, about the products etc. with the people sitting in any part of the world. SEO and content writing are interdependent to each other.
Staying Updated
SEO is not just a one time thing. It is a bit lengthy process as compared to other digital marketing functions but it is for long term and building the core of the website. It is done through working on it continuesly and we need to keep on updating it.
We need to get follow up check ups on it can keep on updating it. The process needs to be regular and consistent in terms of content publishing, backlinks and every other SEO aspects. It is a very wide area to work on and a very dynamic aspect. It keeps on changing with emerging trends.
We need to take feedbacks from the previous Search engine optimization strategies and make a report on it to act further. We track the progress through sites and tools like Semrush or Ahrefs. It helps to make a full report about all aspects like backlink tracker, keyword surfing and other factors.
How To Measure SEO Success?
Search engine optimization success is measured through organic traffic and the number of people visiting the site through searching on google search engine which would have been done through increasing the ranking of the page on google with search engine optimization, without spending money for google sponsorship ranking.
We can see our website grow through some tools which help us understand in detail about technical and off page SEO like semrush. It tells us about the quality of backlinks, keyword dominance, and many other factors through which we can track the progress of search engine optimization in long run and keep on updating it regularly.
Conclusion:
In summary, SEO is a very wide area of digital marketing which is targeted for generating organic traffic from the web and search engines like google and ranking the page on google on top. It is done without spending any money that’s why it is called organic.
It is a bit lengthy and time consuming process which requires technical assistance and regularly measuring the health of the website or the page. It is a long term process as it includes competing with the competitors whose pages are already ranking on google search engine.
There are three types of Search engine optimization tools which include On the page, off the page and technical SEO. On the page requires posting and optimizing content regularly with a good rank math score which tells us how well the content is optimized.
Off the page means adding high quality backlinks through blogging or guest post websites and doing it regularly and finding high quality backlink sites regularly. Technical SEO is related to some technical terms which require regular attention like canonical issue and other issues which can be tracked by using some Search engine optimization tools or sites.
Search engine optimization is important because it builds up trust in the mind of users if the website is ranked on google. Also coping up with the google algorithms and optimizing the site according to it is very important to rank the website to bring organic traffic.
SEO is just not a one time thing, rather it requires regular attention and consistency being it on the page or off the page. staying updated about well the page is performing will lead us to improve more and work further regularly for the site for long term success.
Visit and follow https://www.instagram.com/nexusevenue?igsh=MWlocTl4M2lzNHNycg== for best business growth!
[…] more about SEO in […]